Privacy policy

Privacy Policy

1. Overview and Responsible Entity

Thank you for visiting the Simply Amelia website. Protecting your personal information is a priority for us. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with our website.

Personal data refers to any information that can directly or indirectly identify you as an individual.

Data Controller
For the purposes of the General Data Protection Regulation (GDPR), the data controller is:

Simply Amelia
Email: info@simplyamelia.com

The data controller determines how and why personal data is processed.

To ensure secure data transmission, our website uses modern SSL/TLS encryption technology. You can identify a secure connection by the “https://” prefix and the lock symbol in your browser.

Simply Amelia does not use automated decision-making or profiling that produces legal or similarly significant effects within the meaning of Article 22 GDPR.

2. Data Collected When Visiting Our Website

When you browse our website without registering or submitting information, we collect only data that your browser automatically transmits to our servers (“server log data”). This information is technically necessary to display the website and includes:

  • Accessed webpage

  • Date and time of access

  • Data volume transferred

  • Referring source or link

  • Browser type and version

  • Operating system

  • IP address (where applicable, anonymized)

This processing is carried out pursuant to Article 6(1)(f) GDPR, based on our legitimate interest in maintaining website security, performance, and stability. These data are not merged with other data sources. We reserve the right to review this data if there is evidence of misuse or unlawful activity.

3. Use of Cookies

Our website uses cookies to improve usability, functionality, and user experience. Cookies are small text files stored on your device.

We use:

  • Session cookies, which are deleted when you close your browser

  • Persistent cookies, which remain stored for a defined period

  • Third-party cookies, where applicable

Cookies may process technical information such as browser details, approximate location, or IP-based identifiers.

Some cookies are essential for website functionality (e.g., shopping cart features). Others help us optimize performance or marketing efforts.

Processing via cookies is based on:

  • Article 6(1)(b) GDPR (contractual necessity), or

  • Article 6(1)(f) GDPR (legitimate interest in usability and optimization)

Where required by law, non-essential cookies are used only with your consent via a cookie banner. You may modify or withdraw your consent at any time.

You can also manage cookies through your browser settings. Please note that disabling cookies may limit website functionality.

4. Contacting Simply Amelia

If you contact us via email or a contact form, we collect the personal data you provide (such as name, email address, and message content).

This information is used solely to respond to your inquiry and manage related communication.
Legal basis:

  • Article 6(1)(f) GDPR (legitimate interest in responding), or

  • Article 6(1)(b) GDPR (pre-contractual or contractual communication)

Your data will be deleted once your inquiry has been fully handled, unless legal retention obligations apply.

5. Customer Accounts and Order Processing

When you create a customer account or place an order, we process personal data necessary for fulfilling contractual obligations.

Legal basis: Article 6(1)(b) GDPR.

You may request deletion of your customer account at any time by contacting us. After contract completion or account deletion, data will be restricted and deleted in accordance with applicable tax and commercial retention laws, unless continued processing is legally permitted or consented to.

6. Email Marketing

6.1 Newsletter Subscription

If you subscribe to our newsletter, we will use your email address to send promotional updates. Subscription requires explicit consent via a double opt-in process.

Legal basis: Article 6(1)(a) GDPR.

During registration, we store the IP address and timestamp to document consent and prevent misuse. You may unsubscribe at any time using the link in the newsletter or by emailing us.

6.2 Marketing Emails to Existing Customers

If you have purchased from Simply Amelia, we may send emails about similar products based on our legitimate interest in direct marketing (Article 6(1)(f) GDPR). You may object at any time, and we will immediately cease such communication.

7. Payment and Shipping Processing

To complete orders, necessary personal data is shared with:

  • Shipping providers (for delivery)

  • Payment institutions or payment service providers (for payment processing)

Legal basis: Article 6(1)(b) GDPR.

Payment Providers

Depending on your selected payment method, data may be processed by external payment providers such as PayPal or Klarna-related services. These providers process data independently under their own privacy policies and may perform creditworthiness checks where legally permitted.

8. Review Requests

With your explicit consent, Simply Amelia may send a one-time email requesting a review of your purchase. Legal basis: Article 6(1)(a) GDPR. Consent may be withdrawn at any time.

9. Social Media Features

Our website may include links or buttons to social media platforms (such as Facebook or Instagram). These are integrated using privacy-friendly methods that prevent data transmission until you actively interact with them.

Once you click a social media link, data processing is governed by the respective platform’s privacy policy. Simply Amelia has no control over how these platforms process your data.

10. Online Advertising and Analytics

Google Analytics

We use Google Analytics with IP anonymization enabled to analyze website usage. Data is processed based on Article 6(1)(f) GDPR for statistical and optimization purposes.

You may prevent tracking by:

  • Adjusting browser cookie settings

  • Installing Google’s opt-out browser add-on

  • Using available opt-out mechanisms on our website

Advertising & Remarketing

We may use tools such as Google Ads or social media remarketing pixels to display relevant advertising. These technologies use cookies or similar identifiers and operate only where consent is provided or legally permitted.

11. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right of access (Art. 15 GDPR)

  • Right to rectification (Art. 16 GDPR)

  • Right to erasure (Art. 17 GDPR)

  • Right to restriction of processing (Art. 18 GDPR)

  • Right to data portability (Art. 20 GDPR)

  • Right to withdraw consent (Art. 7(3) GDPR)

  • Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)

Right to Object

You may object at any time to data processing based on legitimate interests. If your data is used for direct marketing, processing will stop immediately upon objection.

12. Data Retention

Personal data is stored only as long as necessary for its intended purpose or as required by law. Once retention obligations expire, data is securely deleted unless further lawful processing applies.

13. Contact

For privacy-related questions or to exercise your rights, please contact:

Simply Amelia
📧 info@simplyamelia.com